Lead UI/UX Designer at DANA, based in Jakarta. Here’s the longer story.
I grew up in Jakarta filling notebooks with things that didn’t exist yet. That habit followed me into Visual Communication Design at Universitas Multimedia Nusantara, majoring in Interactive Media Design, where I kept chasing the same feeling: visuals and logic working together until something felt alive.
For my final thesis, I created an Android endless runner game inspired by Alto’s Adventure. I was fascinated by how that game made visual beauty and gameplay feel inseparable, and I wanted to explore that balance in something of my own.
My first UX internship at Bridestory in late 2018 was the real beginning. It taught me the parts no lecture ever covers: how a deadline changes a decision, how a real user breaks what looked finished in Figma.
After that, I joined DANA and never left, growing from a junior role into Lead UI/UX Designer while the product grew into something tens of millions of people open every day. The biggest shift in my thinking: understanding how strongly business decisions shape what an app actually feels like to use.
That perspective changed how I design. I think a good product is not just visually polished or easy to use, it also needs to make sense within the goals, constraints, and realities behind it.
Lead UI/UX Designer
Illustrations I make when there’s time. Drag them around.
